What is CMS?

'CMS' stands for Content Management System. CMS core functionality is to manage content and provide information to users. A CMS features may vary from system to system. Few common features would be manage content, photos, videos, comments, format management, indexing and search management.

There are a wide range of business benefits that can be obtained by implementing a CMS, including: 

• Streamlined authoring process 
• Faster turnaround time for new pages and changes
• Improved site navigation 
• Increased site flexibility 
• Support for multi-languages 
• Increased security 
• Greater capacity for growth 
• Reduced site maintenance costs 

if you have just a little experience with Microsoft Word then you will be able to manage the content of your own web site very easily indeed. You need have no programming or HTML experience. Editing can be done with any normal web browser from anywhere in the world - or with your iPhone :)

There are many CMS available in the market. Currently most famous CMS are Wordpress, Joomla & Drupal. They all have features which helps a non-developer to manage his/her site's content easily. Many plugins related to these CMS are also available in their respected library place. CMS are having extentions which can make your site from a simple content based site to an e-commerce website. CMS Customizations are also done very easily and you can have modifications of your own.

We here are at Rootingenious, are great developer team who works on Wordpress Customizations, Wordpress Theme Management. Joomla Customizations, Joomla Theme Management. 

Send your requirements to sales@rootingenious.com and get free quote. 

What is CRM?

CRM is an acronym that stands for Customer Relationship Management. The Customer Relationship Management is the procedure that is crucial for every business. As the customer is the most important part of the business, It describes the strategy that a company uses to handle customer interactions.

CRM helps uncovering and storing information about customers and their needs. The more a company knows about its customers, the better it can manage those relationships. Salespeople are often the ‘face’ of the company. So once a company has collected information about a customer, the next step is training its salespeople and other employees in using that information to keep the customer relationship strong. Frequently a customer who runs into a technical problem will contact salesperson instead of contacting customer service team.

Many CRM vendors offer subscription-based web tools (cloud computing) and software as a service (SaaS). Some CRM systems are equipped with mobile capabilities, making information accessible to remote sales staff. The era of the “social customer” refers to the use of social media (Twitter, Facebook, LinkedIn, Google Plus, Pinterest, Instagram, Yelp, customer reviews in Amazon, etc.) by customers. CRM philosophy and strategy has shifted to encompass social networks and user communities.

There are many major CRM software available in market. Major softwares among them are salesforce, Microsoft CRM, SugarCRM, vTiger. We here at rootingenious right now focusing on SugarCRM customization and vTiger customization.

Send us your requirement at sales@rootingenious.com. You can share your views on the same email address.