CRM is an acronym that stands for Customer Relationship Management. The Customer Relationship Management is the procedure that is crucial for every business. As the customer is the most important part of the business, It describes the strategy that a company uses to handle customer interactions.
CRM helps uncovering and storing information about customers and their needs. The more a company knows about its customers, the better it can manage those relationships. Salespeople are often the ‘face’ of the company. So once a company has collected information about a customer, the next step is training its salespeople and other employees in using that information to keep the customer relationship strong. Frequently a customer who runs into a technical problem will contact salesperson instead of contacting customer service team.
Many CRM vendors offer subscription-based web tools (cloud computing) and software as a service (SaaS). Some CRM systems are equipped with mobile capabilities, making information accessible to remote sales staff. The era of the “social customer” refers to the use of social media (Twitter, Facebook, LinkedIn, Google Plus, Pinterest, Instagram, Yelp, customer reviews in Amazon, etc.) by customers. CRM philosophy and strategy has shifted to encompass social networks and user communities.
There are many major CRM software available in market. Major softwares among them are salesforce, Microsoft CRM, SugarCRM, vTiger. We here at rootingenious right now focusing on SugarCRM customization and vTiger customization.
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